Why daily bookkeeping instead of weekly or monthly?

fresh approach, data, business

Isn’t it overkill to do it daily?


Imagine this. 


You log into your online banking system. You’ve got some big expenses coming up, and you want to see how things are going to balance out this month once the mortgage has been paid and everyone has been fed and watered. Unfortunately, you find your available balance hasn’t been updated for a month.

You’d freak out, wouldn’t you? It has become so much the norm to see our available money in real time, the idea of being a month behind feels ludicrous, not to mention panic-inducing. We want to see what what we’ve earned, what we’ve spent, and what we can spend. We want to know where we stand. 

The same goes for your business. You don’t run a business once a month, or once a week (although sometimes I’m sure we’d all like to). You’re running a business daily. So it makes sense to track what’s going on financially, daily.

Not only does it make sense, it’s crucial if you want to be able to:

  1. See what’s coming so that can ensure your business doesn’t run out of cash
  2. See what’s coming so that you can jump at exciting business opportunities
  3. Do both

Based on what we know about the clients who have made the switch, here’s how you may be feeling right now if you’re not getting up to date numbers. 


Start relying on daily decision-making data

Every client that works with Fresh Financials receives daily bookkeeping. 

When we onboard a new client we invest the time in building processes to enable the possibility of daily decision making. We make it as easy for you as possible to get this data, so that you can focus on your business, and rely on the numbers when you really need them. 

It’s a new kind of relationship, and we understand that. But it’s an exciting new relationship, because it gives you powerful tools that you may have never owned before. 

When you work with us, we become an invaluable member of your team – one that doesn’t take holidays or sick days. Think of us like a financial personal trainer. When you’re taking big strides in your business, it’s important that you have someone to call to talk it through, whether that be opening a new office and facing increasing rent, or buying an expensive asset that’s going to help you to grow your offering.

When we work on your accounts everyday we always know what is going on in your business. You can pick up the phone and ask us anything whenever you want – it doesn’t even have to be bookkeeping related!

What if you met the perfect employee tomorrow. 

Someone with the kind of experience that it feels impossible to pass up. They’re a culture fit, and they have the industry-specific knowledge. You’ve been working yourself stupid to cover the gaps the perfect employee could fill. Now that they’re standing in front of you in all their wonderfulness, you start to dream about all the time you’ll be able to spend with your family. You might actually get to have a social life again. The person in front of you morphs into a gin and tonic, like a cartoon character morphing into a delicious hotdog…

Now stop thinking about hotdogs and gin, and answer this crucial question:


Could you hire that person tomorrow safe in the knowledge that you know exactly the impact it’ll have on your immediate and future cash flow?


If the answer is no, take a look at our fresh approach to bookkeeping to see how we turn that no into a resounding yes, every time.